June 4 2016 update because Fiddy can’t let things go: Moistfull Booskin has been spotted on Amazon Prime! Fulfilled by Amazon and everything! Much thanks to @anthecrawford on IG for the tip! Link at bottom.
November 14, 2015 update: Full ingredients list translated by Jessica. Thanks, Jessica! Fiddy luhhh you.
I don’t know about you guys, but one of my favorite feelings is the feeling I get when I give someone a piece of advice and they actually do what I suggested. So when I noticed yesterday that Memebox had started carrying Enprani’s Dear by Enprani Moistfull Booskin, which I’d suggested to them a couple of weeks ago during a KIB chat, I had a moderate conniption.
This product was originally pretty far down in my review queue, but to celebrate the momentous occasion of someone actually listening to me, holy shit!, I’ve moved it up to the top.
Affiliate links in this post are marked with an asterisk(*).
What the golldang heck is a “Moistfull Booskin”?
Among the vast array of specialized skincare steps and products produced by the Korean cosmetics industry, boosting-type toners are among the most unfamiliar to Western consumers. Over here, we’re used to toners that strip away oils and dry out our skin (as if those were good things, HA! HA! HA! sobs).
Asian boosting toners do quite the opposite. Instead of removing moisture from the skin, they’re formulated to add an initial layer of hydration, softening the skin so that it can more fully absorb any subsequent layers of skincare. They also deliver their own blend of skin-beneficial ingredients. This commonly means antioxidant-rich plant extracts, brightening agents, or very mild enzyme or chemical exfoliants. And while products in this category are sometimes called toners, they just as often go by other names, like lotion, skin, and booster. (Don’t throw stuff at me. It’s not my fault shit’s so confusing.)
Now you see where I’m going with this.
The Booskin products in Enprani’s Dear by Enprani line are booster-type toners (“booster” + “skin”). And the “Moistfull” version that I’m reviewing here (and that I raved about some time ago) is the moisturizing entry in the line.
After I finished off that first sample, I had a hell of a time tracking down a full-sized bottle of the product in its original packaging. I was gifted a 65ml travel bottle of it by my sponsor BeautyKorea (not for review, as they don’t even carry it, but just because I whined to Janet about not being able to find the product anywhere). When that ran low, I finally bit the bullet and ordered one of the bottles in updated packaging from Korea. If only I’d known Memebox was about to start stocking it! If only I’d known. Cough cough give me a heads up next time Memebox cough cough.
Can you tell I’m still mid-conniption over this?
Review: Dear by Enprani Moistfull Booskin
Purpose: Dear by Enprani Moistfull Booskin is a booster-type toner that hydrates skin, prepares it for optimal absorption of subsequent skincare products, and delivers antioxidants for preventative anti-aging.
Best suited for: All skin types, including skin with aging concerns.
Do not use if: You are sensitive to alcohol, fragrant oils, or anything else in the ingredients list.
When and how to use: Immediately after cleansing if you are not using actives, or as your first step after actives, shake a moderate amount of product onto hands and press gently into face until absorbed. Continue with the rest of your skincare routine.
Enprani Dear by Enprani Moistfull Booskin ingredients: Water, Glycereth-7, Glycereth-26, Butylene glycol, Dioscorea Japonica Root Extract, Sodium PCA, Beta-glucan, Hydrolysed Corn Starch, Sucrose, Allantoin, Bis-PEG-18-methyletherdimethylsilane, PPG-26-Buteth-26, PEG-40 Hydrogenated Castor Oil, Glycerin, Selaginella Lepidophylla Extract, Caulerpa Lentillifera Extract, Witch Hazel Extract, Propylene Glycol, Ethylhexyl Stearate, Sodium Hyaluronate Crosspolymer, Mineral Water, rose flower oil, geranium oil, Iris Germanica Root Extract, Jasminum Officinale (Jasmine) Flower Extract, sandalwood oil, Cedrus Atlantica Bark Oil, Lemongrass oil, Chamomile flower oil, Cananga Odorata Flower Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Cinnamomum Camphora (Camphor) Bark Oil, Dipropylene glycol, Polyglyceryl-4 diisostearate/polyhydroxystearate/sebacate, Sodium Isostearate, Ethanol, Disodium edta, 1, 2-Hexanediol, Phenoxyethanol, Caprylyl glycol, Caprylyl Hydroxamic Acid
Notable ingredients: Looking at the front end of the ingredients list, it’s easy to see where this product gets its claims of “Moistfull”-ness from. Moistfull Booskin is chock-full of humectants, including beta-glucan, an excellent anti-inflammatory and antioxidant commonly derived from yeast. If you have sensitive skin, the fragrant plant oils in the second half of the ingredients list and the ethanol alcohol near the end do warrant extra caution, but I wouldn’t consider them outright deal-breakers unless you have a specific allergy or sensitivity, as they’re most likely only present in the most minute amounts.
The reason I had this review so far down in my queue was because I’ve been struggling since I started using this product to find something to say about it that Moi Sanom at 35th of May hadn’t already said in her Moistfull Booskin rave review. But I’ll give it a shot.
Like Moi, I rarely ever see enough of a point with toners (or enough entertainment value) to regularly use them. I don’t need a pH-adjusting toner because I’m all about the low pH cleanser life, and my simple, clean, dreadfully dull Hada Labo lotion tends to sit unused on the top shelf of the medicine cabinet in the second bathroom, only remembered when I want to boost a sheet mask or give my lips some extra oomph. I wouldn’t even have tried out the sample that started all of this if not for that 35th of May review. I’m glad I did.
Dear by Enprani Moistfull Booskin is a clear liquid, thicker and more viscous than pure water, with a distinctly slippy texture. It spreads smoothly over my face and pats in extremely quickly, and the fragrance that surrounds my face while I’m patting it in is divine.
The fragrance makes me wish I were more of a fragrance person, so that I could identify the notes that give it that magic. It’s a soft floral(?) smell, old-fashioned without being grandmalike at all, It smells like roses in a soft, sophisticated and feminine and vintage-y way. I don’t usually like perfume or these sorts of smells in my skincare, but I find myself rubbing the Moistfull Booskin all over my hands just to enjoy the fragrance. If the fragrance didn’t fade so quickly, I’d wear the stuff as perfume.
With that being said, the fragrance is most definitely there, so if you dislike fragranced skincare products, this one is not for you. On the other hand, that beautiful fragrance does dissipate very quickly too quickly and doesn’t meddle with the fragrances of any of my other skincare products.
When I use Moistfull Booskin, which I do every morning and night, the effects on my skin are immediate and addictive. My skin is already pretty soft, but patting in a layer of this takes it to the next level. In seconds, my skin gets velvety and supple. And once I’ve patted in my Booskin, I’m perfectly prepped to handle however many layers of skincare I choose to put on top. Something about this product helps my skin drink up all of my essences, serums, and ampoules like nothing else I’ve ever seen. Every product absorbs faster and more fully, with less residue left on the surface and less waiting time in between steps. I’ve tried using Moistfull Booskin on half my face and no toner on the other half to compare, and the difference is noticeable. I’ve also tried Moistfull Booskin on half of my face and Hada Labo lotion on the other half. When I do that, I find that the a comparable amount of Hada Labo Gokujyun Moist Lotion takes longer to pat in, leaves more stickiness behind, and doesn’t have quite the same absorption-boosting powers as the Moistfull Booskin, although Hada Labo is still more helpful than no toner at all.
And of course I busted out my digital skin analyzer for a few tests of the Moistfull Booskin’s ability to “moist” up my skin. On average, an application of Dear by Enprani Moistfull Booskin raises my skin’s hydration levels by about 24%: about one or two percentage points less than Hada Labo lotion but several points more than the Scinic and Shara Shara All In One Ampoules. For something that’s meant to be used as simply a first step, I find the Moistfull Booskin’s numbers stellar.
After using my 65ml travel bottle for a month, I’ve finally cracked open my first full sized bottle of Moistfull Booskin. The bottle I bought is in redesigned packaging (which is what Memebox now carries), and at first I worried that the product would be different. It’s been a few days now. I’ve compared what’s left of my travel bottle to what comes out of my new bottle and feel very confident that the products are, if not exactly the same, only negligibly different. Which means that I am beyond overjoyed to get my hands on future bottles of it so easily from Memebox! Moistfull Booskin has been a little elusive in recent months. The fact that it isn’t anymore is friggin’ fantastic news.
Conclusion: If you absolutely don’t like or can’t use products with alcohol or fragrance in them in any amounts, then Dear by Enprani Moistfull Booskin is not for you. But if you’re open to a product like Moistfull Booskin and want a toner that will give just-cleansed skin a softening splash of hydration and that will help your skin suck in all your skincare goodies like a sandbar in the tide, Moistfull Booskin is worth a shot.
As a final note, I’ve also tried the Softfull Booskin (which Memebox does not carry. Yet.) Geared more towards oily and combo skin, the Softfull Booskin provides the same skin-softening and absorption-enhancing effects as the Moistfull but is thinner, more watery, and slightly less moisturizing. It also offers more oil control. Just so you know.
June 4 2016 update: I still reach for this product and have lately been using it morning and night again–and I still love it!
Where can I buy Enprani’s Dear by Enprani Moistfull Booskin?
Moistfull Booskin can be a bit hard to find, but it’s currently available on:
Do you use a boosting-type toner? If so, which one is your favorite and what have you tried?
This post contains affiliate links, which generate commissions that support Fifty Shades of Snail and Fiddy’s further skincare adventures. Full disclosures can be found here.
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