January 10, 2018 update: W2Beauty has been renamed Beautytap. Also, my title has changed to Director of Marketing.
Okay, guys. You better sit down, because I have something to tell you.
Stop crying. I’m not pregnant.
No, actually…I have a new job. One that fits me perfectly!
I’m proud to announce that I’m now W2Beauty‘s Editor at Large, a role that combines several of my passions: skincare, writing, and K-beauty evangelism. I’ll continue contributing to W2Beauty’s editorial section, of course (where my picks for the best of Swanicoco just went live, in case you wanted to read that!). I’ll also be working with the rest of the W2Beauty team on projects designed to elevate the K-beauty game in the global market.
When I first started this blog, I had no plans for it except as a fun outlet for my interest in skincare and Asian cosmetics. I had no idea how meaningful the international rise of K-beauty and Asian cosmetics would become to me. These days, exploring and writing about K-beauty have become my life and my actual living. W2Beauty offers me a constantly growing playground of products to try, as well as a new platform and resources to share what I find.
The site is better than ever now that the look and operations have been updated, too. The new W2Beauty combines the team’s talent for bringing new, cool releases online with a grand vision for the future; we’ll be working with sites and brands from all over to achieve our shared goal of growing K-beauty massively worldwide. I’m so lucky for the opportunity to be a part of that.
(On that note, keep an eye out: W2 is planning to unveil something that no one in K-beauty has done before, and I think we’re all going to love it!)
As for the blog, don’t expect much to change. I’ll still be testing and writing about products from a variety of sources here in the same manner as usual. Fifty Shades of Snail is my baby, and I see my role at W2Beauty as a way to enhance what I do here. I’ll work hard to keep things balanced.
If you have any questions, feel free to ask in the comments! I know I’ve got quite a backlog to answer, but I will get to them all.
In other news, I’ll be appearing at two K-beauty events in southern California in upcoming months.
On July 8, I’ll be appearing at BEAUTCHAT‘s first beauty class at the Peninsula Hotel in Beverly Hills. I’ll be speaking during the 107 Oneoseven portion on the role of traditional herbal and botanical ingredients in modern anti-aging skincare. And in September, I (and a very close friend whom you guys all know!) will be appearing at Vibetrek‘s K-beauty in K-Town event at the LINE Hotel. More details on both appearances coming soon!
Thank you all for being such amazing readers and friends. All of this is a dream come true for me, and it wouldn’t be possible without all the support I’ve gotten from you guys. I hope I can keep sharing my skincare and K-beauty love with everyone here for many years to come, or until my face eventually meets its (probably high-pH) nemesis and falls off. Hopefully that doesn’t happen anytime soon.