It has come to my attention, thanks to a post on Reddit’s Asian Beauty community, that Missha is reformulating its famous First Treatment Essence and rebranding it as First Treatment Essence Intensive.
The new formulation, per Reddit user /u/naoti, ditches the licorice root extract and changes the proportions and quantities of FTE’s plant extracts.
Licorice root extract is an effective brightener that works to lighten hyperpigmentation and brighten skin tone. Many of the other plant extracts, on the other hand, are a little bit more questionable when it comes to effectiveness. Some users are guessing that the reformulation may be an attempt to lower manufacturing costs.
Missha’s FTE has been one of the star players of my skin care routine for quite a while–that almost-empty bottle you see is my second, and each bottle lasts a very long time (I’m estimating 6-7 months apiece, with twice-daily large splashes on my face). It’s a dupe of Shiseido’s exorbitantly expensive SK-II facial essence; respected bloggers like Kerry at Skin and Tonics and Sheryll at The Wanderlust Project have given it rave reviews, with Skin and Tonics declaring it the clear winner over SK-II and Sheryll calling it “miracle water, made out of angel tears.” Personally, I credit it with giving my skin an instant glow every time I use it and with improving the texture, elasticity, and evenness of my skin with long-term use. I’m really sad to see the formulation change.
Who knows? Maybe the new formulation will be a winner, too, even without the licorice root extract. I’m sure I’ll be loading up on samples and giving it a fair try once I’m completely out of what I’ve got. But I wish they hadn’t changed the formulation in the first place. There wasn’t anything wrong with it to begin with.
FTE fans, are you disappointed that Missha is reformulating the popular product? Or are you excited at the possibility that the new formulation might be even better?