#1일1팩 Review: Innisfree It’s Real Squeeze Mask, Rose

With a huge collection of sheet masks to use, some of them really delightfully obscure and amazing, it can be easy to forget about the less fancy varieties among them. I’ve still got quite a few masks left over from my first Innisfree mask haul that just haven’t been getting any of my attention lately. But I had some time today for an impromptu morning mask session, and the Innisfree It’s Real Squeeze Mask in Rose caught my eye.

Innisfree It's Real Squeeze Mask in Rose
It’s very pretty and feminine, as you might expect.

Lots of brands have rose-themed sheet masks. The My Beauty Diary Bulgarian Rose sheet mask is a popular option, and I’ve heard good things about Innisfree’s rose offering, too.

Purpose: Innisfree’s It’s Real Squeeze Mask in Rose claims to smooth and brighten skin. It “makes the skin smooth and glow,” according to the back of the mask packet.

Do not use if: You are sensitive to alcohol, fragrance, botanical extracts, or anything else in the ingredients list.

When and how to use: After cleansing and toning (or after all your serum/ampoule steps, the way I like to do), take mask out of the packet, unfold, and smooth over face. Wear for 10-20 minutes as directed or longer, being careful to remove the mask before it dries out on your skin. Pat in remaining essence and finish with a moisturizing lotion or cream.

Ingredients list: Water, glycerin, butylene glycol, alcohol, betaine, citrus paradisi (grapefruit) fruit extract, rosa centifolia flower juice, xanthan gum, PEG-60 hydrogenated castor oil, ethylhexylglycerin, sodium hyaluronate, citrus unshiu peel extact, orchid extract, camellia sinensis leaf extract, camellia japonica leaf extract, opuntia coccinellifera fruit extract, disodium EDTA, phenoxyethanol, fragrance

Innisfree It's Real Squeeze Mask Rose Korean and English ingredients and directions
I like looking at the graphic representation of how the mask sheet moisture penetrates the skin. It makes me feel funny on my face.

Notable ingredients: Lots and lots of botanical extracts here. Innisfree’s main distinction is the company’s focus on botanicals, especially those from South Korea’s Jeju Island. You’ll find the same cocktail of botanicals in the vast majority of Innisfree skincare products; that cocktail includes things like grapefruit extract, satsuma peel extract, and white and green tea leaf extracts as well. It’s an antioxidant-rich blend that theoretically elevates Innisfree sheet masks above the typical “water, glycerin, butylene glycol, bunch of fillers, a few humectants, star ingredient all the way at the end, fragrance” inexpensive sheet mask.

Here, the star ingredient is rose juice, and it’s near the top of the list. Along with the other botanicals in the Innisfree rose mask, the rose juice contributes brightening, antioxidant, and anti-inflammatory powers to soften skin and restore radiance.

Innisfree It's Real Squeeze Mask botanical ingredients
Yeah, I’ve started Excel spreadsheets to keep track of botanical ingredients. Sue me.

My CosDNA analysis of the Innisfree It’s Real Squeeze Mask in Rose came up nearly clean, with butylene glycol the sole ingredient singled out, getting a lowly 1 as a potential acne trigger. Butylene glycol is pretty much everywhere, so if you haven’t had an issue with it yet, I doubt you will with this mask. Do watch out for the alcohol and fragrance in this mask, however. I haven’t experienced any problems, but the more sensitive-skinned user should patch test a little of the essence in an inconspicuous place first.


It’s been way too long since I’ve used an Innisfree sheet mask, and now I feel guilty. My 45 minutes with this mask (laid over a My Beauty Diary Puffiness Intensive eye mask to help hide the evidence of a string of late nights and a stolen Skinfood undereye concealer) were incredibly relaxing and an amazing way to restart my day after an unexpected early morning crisis.

Wearing Innisfree Rose sheet mask over My Beauty Diary Puffiness Intensive eye mask
#doublefisting is the new sheet-mask-a-day.

Despite a somewhat strong initial whiff of alcohol, which fades quickly, the mask essence here smells lovely. The rose scent is pretty and natural, in my opinion better by far than the fragrance in the My Beauty Diary Bulgarian Rose; it’s not strong at all, and it lingers, which in this case is a good thing. I laid back and breathed in the fragrance and could just feel my muscles loosening up and my mind clearing.

This mask isn’t just good for the mind, either. After I took it off, I was very happy with the hydration and the brightening effect. While nowhere near as dramatic as some other masks provide, the brightening is noticeable and gives a nice boost of radiance. Finally, the very light, watery, non-sticky essence pats in and absorbs quickly and thoroughly, leaving no sticky residue to interfere with moisturizer, sunscreen, or makeup, making this mask ideal for morning use or before big events. My lotion, Biore UV Rich Watery Essence sunscreen, and Hera UV Mist cushion makeup went on like a dream.

I go through phases. Sometimes I’m all about the simple sheet mask; sometimes I just have to have fancier hydrogels or ferment gels. Every phase I go through makes me temporarily forget the benefits of the mask type I’m forsaking. The Innisfree It’s Real Squeeze Mask in Rose reminded me, in the midst of a Hydrogel Masks with Lots of Cachet phase, that sometimes simple things can make for lovely experiences.

Rating: 4/5

Rating scale:

1 – This should be taken off the market.
2 – Caused me some problems; would not buy again.
3 – Meh. Neither great nor bad.
4 – Pretty good. Would buy again unless I find something better.
5 – I’ll never be in the market for a replacement unless this one is discontinued.

Where can I buy Innisfree It’s Real Squeeze Mask in Rose?

If you want to try this mask out for yourself, you’re in luck: these aren’t difficult masks to find, and they aren’t expensive, either. You can get the masks at the following recommended links:

What’s your favorite rose mask?


9 thoughts on “#1일1팩 Review: Innisfree It’s Real Squeeze Mask, Rose

  1. Very detailed review. 🙂 Im also using CosDNA for products that dont have english translation of ingredients. It helps me to decide if I should get a product or not. 🙂


  2. Sounds really nice and I really liked your in depth review. The only thing that made me frown a little was the presence of alcohol so high up in the list of ingredients


    1. It is distressing how many masks have alcohol in them, but I’ve personally found it to be fine for those who do not have dry/dehydrated skin or an alcohol sensitivity. I am quite interested to try more masks that don’t have alcohol, though.

      Liked by 1 person

  3. Thanks for the review! I was on the fence about trying anything rose-scented since I feel like the rose smell can easily be overpowering and gross, but it’s great to see that not only is it subtle and not overpowering but it also works really well. I’ll definitely throw this into my next sheet mask haul.

    Liked by 1 person

  4. I just tried this mask out a week ago, and I left it on my face for around half an hour. Maybe because the weather at that time was really hot and humid, but the mask left my skin really sticky and oily (I have oily, acne-prone skin btw). I waited for about an hour, but it just wouldn’t dry out. And it left my skin even duller than before I put it on (but I think that was just because of the stickiness/oiliness). I had to wash it off with water after a while, and the next day, I didn’t really notice a difference. So I was wondering, are the Innisfree masks suited for hot, humid weather? And is nighttime the best time to put on masks? Or are these masks just not suited for my skin type? Thanks for the review!


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