So here’s the thing. I love it that K-beauty is getting so much attention. K-beauty seems like it’s still on the rise, with the potential to really break through and permanently expand the horizons of the beauty industry worldwide. The problem is that a stereotype has developed–both because of journalists looking for a catchy title and memorable hook, and because of K-beauty representatives angling for attention–that really limits K-beauty’s reach.
The stereotype is this: that K-beauty is all about the OMG 200-STEP ROUTINE! Because it absolutely doesn’t have to be. But I feel almost hypocritical saying that, because I’m aware that one of the first things my blog was known for was my own epic routine.
To redeem myself, I want to show you what my routine is like now–and talk a little about why the length of one’s routine is beside the point.









