*Or at least household name status
Despite having never bought a single beauty box in my life (I’m picky and not the biggest fan of surprises), I’ve somehow developed a huge fondness for Memebox. I discovered some of my all-time favorite masks on Memebox (the Freeset Donkey Milk Aqua and Donkey Milk Healing and the practically legendary Banila Co. Miss Flower & Mr. Honey hydrogel masks come to mind) and I was beyond excited when they started carrying COSRX. I get a ton of my makeup from Memebox. Whenever I have an itchy ordering finger but am not in need of anything in particular, I head on over to their mask section to pick out a few new things to try. Memebox has definitely seen its share of missteps, like any other brand, but in my opinion, the company does plenty of stuff right.
I was happy to be asked to be a Memebox Brand Ambassador. Now I’ll be working more closely with the company as a member of Memebox’s just-announced K-Beauty Innovation Board. Along with a small group of leading K-beauty bloggers and content creators like my friends Kerry from Skin and Tonics, Coco from The Beauty Wolf, Tracy of Fanserviced-B, and Sheryll at The Wanderlust Project, I’ll be advising Memebox on product curation and working with the company to develop new products tailored to the needs of discriminating K-beauty enthusiasts (like me).
It’s amazing to be in such good company. Literally, Kerry, Coco, Tracy, and Sheryll have been some of the biggest influences on my own K-beauty and blogging adventures, and Memebox is one of the most visible and well known outlets for K-beauty in the US. I can’t wait to see what our group comes up with. I’ll be sharing everything I can here to keep you all in the loop!
What do you think? Can K-beauty products become household staples in the West?