Category: News

News about the Japanese and Korean skin care industries and how Asian skin care is giving the Western cosmetics industry a run for customers’ money.

  • Mega Naruko Giveaway Winners!

    It’s here! Rafflecopter has randomly selected the 10 winners of my mega giveaway with Naruko Boutique US, I’ve gotten in touch with the lucky contestants and verified their information, and now it’s time to see who won a share of the massive pile of goodies Naruko is generously giving away! The winners of the giveaway,…

  • My Beauty Diary 2016: Is the Update an Upgrade?

    In the insanely crowded and competitive Asian skincare industry, product repackaging and/or reformulation are common tactics for brands fighting the never-ending fight to retain customers’ interest in their products. Sometimes the product updates work, like when My Beauty Diary revamped their main sheet mask line last year. Other times, though, a product update feels like when…

  • Holy crap. It’s time! (Time for me to dig a backpack out of the closet and start packing my skincare routine for two nights in Los Angeles.) If you’re going to be at KCON LA, I’d love to see you! I’ll be on the Korean Skincare Panel with Beauty Experts on Saturday from 12:30-1:30 pm in…

  • Announcement: Shark Sightings Predicted at KCON LA!

    I wasn’t kidding about having lots of exciting announcements to make. This one’s a big one for me and is a major motivation for me to get back in the habit of a full routine morning and night. I’ve gotten myself patting and slathering at full power again because I’ll be appearing at KCON LA…

  • Introducing Sunday Funday, a Collab with Memebox and Christina Hello!

    So one of the things I didn’t mention in my last post was the sheer number of exciting announcements I have to make over the next few months. I may have been offline for a while and struggling with moving for even longer before that, but I’ve also been busy with a whole mess of…

  • Casual Wednesday: Stress, Change, and My Skincare Routine

    What do you get when you make a change-averse Fiddy move herself, her family, and her massive and ever-expanding skincare routine and beauty stash (also clothes and furniture and things) out of their home of three pretty accumulative years and into a brand new place?

  • Just some quick COSRX news

    Very quickly, because I’m too excited to hold this in anymore: I have permission from the lovely Hye Young at COSRX to drop some news about a couple of upcoming COSRX product releases.

  • SNS Saturday: Big Global Mother’s Day Giveaway!

    Happy weekend, everybody! I have a nice SNS Saturday giveaway for you this week, featuring the biggest SNS Saturday prize yet, and, for the first time since SNS Saturdays began, open to international entries! Are you ready to win?

  • SNS Saturday: Win a Touch in SOL Chroma Powder Tint!

    It’s Saturday, and that means it’s time for SNS Saturday! As promised, I’ve got a giveaway for you guys!

  • In the News: The Snailcast on Racked!

    The Snailcast made Racked’s list of 5 Beauty Podcasts to Download Immediately, in some really good company! As many of you guys know, the Snail Unit (Snow of Snow White and the Asian Pear, Tracy from Fanserviced-B, Chel of Holy Snails and Holy Snails handmade skincare, and me, Fiddy, Fiddy Snails) has a podcast. Every two…