Fifty Shades of Snail

This product was provided for review at my request by W2Beauty. All opinions and recommendations in this post are my own unless otherwise noted. Learn more about my rules for store partnerships by checking out my sponsorship policy and sponsor list.

“Anti-aging.” What even does that mean?

No, but seriously. We see it in skincare marketing all the time, and we know the implication: it will stop my aging or maybe even reverse it. Because if it’s anti-aging, then it’s the opposite of aging!

When you look more closely, though, “anti-aging” as a term is really…pretty meaningless. As a cosmetic claim, how do you prove that something, uh, anti-ages? And the same thing goes for “anti-wrinkle.” It’s just not a specific enough claim to take seriously.

On the other hand, I don’t hold empty marketing claims against the potentially good skincare products that wear them. Brands have to move product somehow, and if they’ve found they can do so more easily using terms like “anti-aging,” then that’s what they’re going to do. It doesn’t necessarily mean the product itself isn’t of value. I think I’ve said this before, but my enjoyment of skincare has increased greatly since I stopped paying attention to most packaging claims. ^{(Unless they have to do with fancy water, but even then I’m not always susceptible. Take that, Laneige! You’ll not get any of my money again!)}

Anyway, it’s my openness to giving products a shot even if their packaging flashes some pretty silly buzzwords that led me to the subject of today’s review, Graymelin Astastemcell Anti-Wrinkle Serum. Also, my own staunch anti-aging ideology. I am, at least when it comes to my skin, very much opposed to aging.

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