Let’s do something different this weekend. I’ve been working hard on projects outside the blog, and it’s time to share.
As I mentioned earlier, I’ve joined the editorial team at the newly relaunched W2Beauty. I and the rest of the “K-Beauty Squad”–which includes the amazing Coco Park of The Beauty Wolf fame–will be writing about all things K-beauty.
Our team is headed by the awesome Anna Park, formerly editor-in-chief of Audrey magazine, and I’ve been really impressed with Anna’s commitment to producing really useful articles. This isn’t a shop blog–not all of what we write has to do with items in the (7,000+ product) W2Beauty inventory. And not all of what we write about items in the W2Beauty inventory will be positive. I’ve had a great time working on my material so far!
Our first batch of articles is live. Here are my links–I’ll post more roundups in future as more material goes up.
I’m trying to contribute a bit of something for everyone. So for skincare beginners, there’s The Beginner’s Guide to Cleanser pH: Why It Matters to Your Skin. And for K-beauty beginners, I wrote 10 Cult K-Beauty Skincare Products Everyone Should Try.
I’ve also provided an up-to-date explanation of my morning and evening skincare routines in How I Do K-Beauty: The Fifty Shades of Snail Skincare Routine.
Finally, with summer around the corner, I wanted to do an overview of some great sunscreens in various categories. My testing didn’t go quite as planned because I didn’t care for most of the sunscreens I tried, but the ones I loved, I really really love. You can read about them (and the sunscreens I really really didn’t love in The Search For a Good Sunscreen: A’Pieu Pure Block.
Enjoy! And check out the rest of the redesigned W2Beauty site. There are new products, new (lower!!!) prices, and, of course, the rest of the W2Beauty editorial section to see. More features are still coming, too, so stay tuned.