Category: News

News about the Japanese and Korean skin care industries and how Asian skin care is giving the Western cosmetics industry a run for customers’ money.

  • Summer 2017 Dud Awards, + Misc Fiddy News

    Find out why I detest Klairs Gentle Black Deep Cleansing Oil. Sunday Riley C.E.O. Rapid Flash Brightening Serum, and Estee Lauder Advanced Night Repair Eye Concentrate Matrix.

  • Fiddy’s Big News

    January 10, 2018 update: W2Beauty has been renamed Beautytap. Also, my title has changed to Director of Marketing. Okay, guys. You better sit down, because I have something to tell you. Stop crying. I’m not pregnant. No, actually…I have a new job. One that fits me perfectly!

  • Weekend Reading: My W2Beauty Skincare Articles Roundup

    Let’s do something different this weekend. I’ve been working hard on projects outside the blog, and it’s time to share. As I mentioned earlier, I’ve joined the editorial team at the newly relaunched W2Beauty. I and the rest of the “K-Beauty Squad”–which includes the amazing Coco Park of The Beauty Wolf fame–will be writing about…

  • News Quickie: Two More Places to Find Fiddy

    Like a virus or a succulent that’s being totally extra, I enjoy propagating myself as far and wide as possible. Which is why I sometimes take on writing gigs off the blog. I want to let you guys know about two of my upcoming off-blog projects! First up and of particular interest to Kbeauty fans…

  • Announcements: Snails on a Plane + Some T-Beauty Sales and Discounts

    Quickie today! I’m sorry for the lack of posts lately–there’s been a lot going on, but I’ll be back at you with fresh reviews very soon. Affiliate links in this post are marked with an asterisk(*). In the meantime, three announcements: Early in the morning, I’ll be flying out to NEW YORK CITY!!! To meet…

  • Great Balls of Sunscreen: The Inventor Interview and Giveaway

    Summer is coming, not that it isn’t already sunny enough where I live, and I’m currently testing over a dozen different sunscreens. (Not kidding.) You could say sun damage has been on my mind. But no matter how much I like any of the sunscreens I’m trying, none of them solve one of the most basic…

  • News Quickie: Laneige US Site Launch Incoming

    Just a quickie for any US-based Laneige fans out there: as of April 1, the brand will be selling directly from Laneige’s new official US site. Currently, they’re offering a coupon code for a Water Sleeping Mask gift with pre-launch signups for the brand’s newsletter, so click here if you’d like to stay informed about Laneige US…

  • Naruko CNY Giveaway Winners

    It’s that time again…time to announce some giveaway winners! The 10 winners of the Naruko x Fifty Shades of Snail CNY “Year of the Cock” giveaway, randomly selected by Rafflecopter, are: 1. Stephanie Moore 2. Luna Gray 3. Caitlyn Ferdinand 4. Jen Anderson 5. Marta Kubic 6. Pamela Puglisi 7. Amy Casanova 8. Minna Chow…

  • Casual Weekend: Hamster Butts and Memebox Codes!

    Update: I’m out of codes, but enjoy the hamster butts anyway! There are a lot of things I didn’t realize I’d end up doing when I first started this blog. Purchasing an actual camera, for one thing; learning how to take (and edit) a decent product photo. Letting the Internet see my mishaps and mistakes. And–one…

  • Sulwhasoo & AmorePacific Gift for Fifty Shades of Snail Readers

    Just a quick one today to alert you guys to a special gift that one of my favorite K-beauty brands (and one of my potential future favorite K-beauty brands) is offering to my US readers!